who is behind lenika?
Our team
Behind LENIKA is a small, fine team from Hamburg-Altona , who design and manufacture luxurious scrunchies and scrunchie clips with a lot of passion and attention to detail.
I often work on each individual accessory myself, supported by young women who are gaining their first professional experience at LENIKA, contributing fresh ideas and enriching our work. Together, we are a well-coordinated team of women who work closely together and passionately create something beautiful every day.
For me, LENIKA is more than just a label for silk scrunchies and clips . It's a passion project that combines style, quality, and responsibility. I dream of a world where honesty, loyalty, and community matter—values that LENIKA should live and reflect every day.
My goal: to create accessories that enhance your outfit and simultaneously make a statement. For female empowerment, for solidarity, for a girl gang that stands up for one another.
Who am I?
Hi, I'm Helen!
I am Helen – entrepreneur, founder of LENIKA and mother of three children.
In my early 20s, I founded my first online shop, null311 , selling restored design classics before breaking new ground with my first small agency, Hafenwerkraum . From 2006 onward, more projects followed: As managing partner of VEGANZ , manager of the Frankfurt restaurant SEVEN SWANS , and helping to build the DEMARÉS brand with my mother, I was able to contribute my experience in brand building. Later, I worked as a management consultant for medium-sized companies—a time I greatly cherished.
But after many years of pure consulting work, I felt the desire to pursue my own projects and build my own teams again. This is how LENIKA was born in 2022 , which I initially founded together with my friend Annika. Since 2023, I have been running LENIKA on my own, putting a lot of love into every detail every day.
At the same time, at the end of 2022, I took over my mother's company, which unfortunately passed away suddenly in 2024.
I'm grateful for all the experiences that have shaped me—and for everything that's yet to come. I never get bored, and I see every day as an opportunity to grow and create something new.
